2016-09-06 / Front Page

Fudge? It’s for the dogs at Nate’s Candy Jar


It’s a dog’s life at Nate’s Candy Jar, as the store introduces a new product with Fido’s Fudge™. Pictured above are, from left: Alyssa Rice, Evan Rice, and Tom Rice. At right, Evan hand-dips the treats. It’s a dog’s life at Nate’s Candy Jar, as the store introduces a new product with Fido’s Fudge™. Pictured above are, from left: Alyssa Rice, Evan Rice, and Tom Rice. At right, Evan hand-dips the treats. Alyssa Rice has seen her fudge business go to the dogs, and she couldn’t be happier.

Fido’s Fudge™ is the latest product to come from her flagship business in Gosport, Nate’s Candy Jar, which specializes in fudge and caramels for the human population. The dog treats are about to enter the Midwest market on a larger scale.

Fido’s Fudge™ started as a fluke four years ago, according to Rice. She had purchased some treats for the family canine Roxy, but they went unnoticed. “She wouldn’t eat them,” she said.

What the pup did like was some pet-friendly fudge. Rice did some research, but found nothing on the market that had treats dipped in fudge. Further research went into recipes for treats and fudge that could be consumed by dogs.

“There was a lot of trial and error,” she recalls. The treats contain no chocolate or caffeine, and have half the sugar content of regular fudge. She sent samples to the Indiana Office of the State Chemist at Purdue University to have the treats inspected, and was soon contacted by the office.

“They said what I had was very intriguing, that I really had something,” said Rice. “They also recommended that I protect myself with a trademark.” She also started the process to patent her formula.

The product is the first of its kind in the US, according to Alyssa. And she stresses that although the sugary-looking bones are “dessert for dogs,” they also contain ingredients that are perfect for pooches. On the healthy end they are gluten free, and contain coconut oil for a healthy coat. Some have ginger to add flavor and aid in digestion, while others have sweet potato, peanut butter flavor, cheese, vanilla and every Fido’s favorite - bacon.

Fido’s Fudge ™ comes in a variety of sizes for every size of dog, and sold in different combinations to please palates in custom designed packaging (which are reusable and dishwasher-safe).

Rice said the colorful boxes of treats have been tested among the pets of friends and family, with a 100 percent approval rating. In fact, the test subjects now recognize the box.

“I’m really proud of our new product,” she said. “We’re using the best ingredients for a quality treat. They are safe, and created by an Indiana company.”

Fido’s Fudge ™ products are for sale at Nate’s Candy Jar in Gosport, as well as several Spencer businesses, including Dragonfly Gallery, Edwards Farm Supply, Foxxy Mutts, Mel’s Pet Palace in Cloverdale, and specialty pet shops. By the end of September the product will be carried by Farm & Fleet, a Midwest retail chain.

The increased production will mean the future addition of a few employees, who will assist the Rice family.

Those who love Nate’s fudge and caramels can be assured such production will also continue. In fact, Alyssa reports a new caramel pot will be located in the front of the store for passersby to watch the process. And the retail storefront will soon be open on a limited basis.

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